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Continue reading →: You’ve Been Tasting the Land All Along, You Just Didn’t Know ItWhat terroir really means in Indian tea, why aroma is your most powerful storyteller, and how brands around the world are waking up to the wisdom of the soil The first time you sip a tea that truly tastes like where it’s from, you pause. You may not have the…
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Continue reading →: It’s Not Just a Drink. It’s the Room You Drank It In.What the best bubble tea shops understand about space, energy, and emotional memory You might think people come back for the brown sugar syrup or the chew of the boba.But that’s rarely the real reason. What they’re really returning for is how they felt in your space —when the lighting…
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Continue reading →: Bubbles Don’t Sell Themselves: The Psychology Behind India’s Most Addictive Beverage TrendAnd what café founders, D2C brands, and marketers are still getting wrong about bubble tea If you think people are drinking bubble tea just because it’s “cute,” you’ve missed the entire point. This isn’t just a drink with tapioca balls. This is identity in a cup — chewed slowly, documented…
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Continue reading →: Tariffs, Tea, and the Quiet Cost of Doing Business in 2025Why today’s policies are shaping tomorrow’s cup, and what industry leaders must do next When tea first began its journey along ancient trade routes, it didn’t face digital customs, bureaucratic pauses, or policy-driven price hikes. It faced terrain. Climate. Trust. The challenges were logistical, but the trade was human. In…
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Continue reading →: How Early Tea Trading with Persia Shaped Culture, Commerce, and ConversationsA Forgotten Story of Influence That Modern Beverage Leaders Should Know Centuries before tea became the world’s second-most consumed beverage, Persian caravans navigated treacherous routes across mountains and deserts, carrying leaves that would soon become more precious than silk. Picture this: a merchant in a bustling Persian bazaar, inhaling the…
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Continue reading →: Matcha Was Never Meant to Be Trendy, It Was Meant to Be TransformativeWhy This Ancient Green Powder Deserves a Place in Modern Strategy, Not Just the Menu There’s a silence that enters the room when matcha is prepared with presence.Not performance. Not aesthetics. Not marketing.Just intention. It’s a silence that doesn’t demand your attention, it invites it.And in that stillness, something profound…
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Continue reading →: What Starbucks Doesn’t Offer That Your Café CanThere’s something unmistakable about a cup of coffee or tea that hasn’t been manufactured by a boardroom. You taste it in the way the foam isn’t perfect — but the feeling is. You sense it when a barista pauses to ask how your day is, not because it’s protocol, but…
Hello,
I’m Madhuri
I’m here to share a bit of my world—where global journeys, vibrant products, soulful musings, and business ventures all find a cozy spot. Along the way, I’ll sprinkle in snippets of spirituality and psychology, mixed with a dash of humour. Let’s connect over stories and ideas that might brighten your day and spark fresh perspectives. Grab your favourite drink, settle in, and join me on this ever-evolving adventure!
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Tea Travel Tales 